Blog#3: Rejection Therapy and Empathy Map

      This past few weeks, we have done the activities which are the empathy map and rejection therapy in this Entrepreneurial Mind. Honestly, we felt stressed doing those activities. Especially the Social experiment which is the Rejection Therapy. We asked money to a stranger, so its really hard to do it in our own. At first, I got nervous of course, facing strangers to ask things that is answerable by no. But after all, it was fun. You have a lot of things to learn. As I know, same areas of our brain become activated when we experience rejection as when we experience physical pain. But happily, I am not rejected in asking money from a stranger because if I got rejected, I will surely feel ashamed of myself and even small rejections hurt more than we think. But there is one thing that we will realize doing that activity, as many of us experienced of being rejected in different ways, so we just look at rejection as a stepping stone. When you do, you realize that those difficult experiences helped lead you to other successes in your life. 

      In the other hand, we are still struggling doing the second activity which is the Customer Empathy Map. And for the information of everybody, it is a technique for gathering data about customers in order to better understand your target market. They let you see customers needs, condense customer data into a clear, straightforward chart, and show what customers want, rather than what you believe they want. By doing this activity, it helps us understand our customer's needs while we develop a deeper understanding of the persons we are designing to. Even we have struggled a lot, it still give us insights on how it helps entrepreneurs develop and manage their business. As we all know, they are also experience a lot of rejection of their lives. And they still stand and keep up the life the want.